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In an era of rapid technological evolution, there is a greater need than ever for partners who can assist companies in developing comprehensive, customised technological solutions that they can market with a clear vision for the future. This is precisely Lab9 Pro's formula for success: “Those who invest in technology today want to be certain that it will still be usable in five years” time."
Lab9 is best known to the general public as a retail chain for Apple products. “Our B2B division, Lab9 Pro, may be less well known, but it is currently experiencing impressive growth. In this respect, we are following in the footsteps of our stores,” explains Dirk De Boeck, Chief Commercial Officer at Lab9 Pro. “We are an all-round total partner that provides customers with end-to-end support in using the Apple ecosystem. The central starting point is the user experience. We believe that technology should be there to take away work stress and give people the space to focus on their own work, rather than feeling inhibited by the chosen IT platform. This also includes all mobility tools.”
The company develops highly targeted technology packages based on the needs of specific sectors in the business world, including the graphics sector, government and education. “For the latter, for example, we have worked with Apple to devise the concept of the ‘classroom of the future’. This is a combination of mobile applications that work together in the context of a classroom. They are aimed at creating interaction between pupils and teachers, with clear added educational value. This involves AR and VR technology, but also smart boards and innovative projection equipment on the walls, using handheld Apple mobile devices and even VR glasses.”
This solution not only demonstrates how the company views the future of education, but also illustrates the group's philosophy: conquering the market with solutions that offer concrete added value. “The key advantage here is the fact that we mainly work with a single technology brand. This means that every technical element works and integrates within 10 minutes of installation, so you don't waste any time connecting technologies,” explains De Boeck.
Apple also adheres to the same philosophy. “Our partnership with Apple, which began when Lab9 was founded more than 30 years ago, is crucial to our success. If your solutions are second-rate, a user-centric approach will not work in the long term,” they say. “We can guarantee a technological roadmap for the future to new and existing customers. Anyone investing in technology today wants to be sure that it will still be usable in five years” time. That is a key expectation among many decision-makers today, and one that we can easily meet."
In the near future, Lab9 Pro wants to bring new solutions to the market for more sectors. “That's why, at the start of the development process, we will sit down with the captains of industry to hear what keeps them awake at night. The next sector for which we will develop a solution in this way is construction, including the world of architects. This will be launched later this year. We are convinced that starting from the user experience is the only way to survive in the IT world, which will change dramatically in the coming years, mainly due to the further roll-out of AI applications,” concludes De Boeck.
